Durban · opening 3 November 2026

Swimwear built around your day

HerDay is a swimwear label for the body you actually have, not the one on the size chart. We open this November. Get on the list first.

1,842 women already on the list · no spam, one email at launch

HerDay / SS26
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Nineteen styles. Six colourways. Sizes 6 to 22, launching together.

Swimwear designed for the water, tailored for the body. Cut to hold its shape, made to be worn again next summer.

HerDay is swimwear built on one idea: a beautiful cut should hold its shape, whatever body it's cut for.

Every silhouette is engineered from the inside out, with structured linings, considered support, and seams placed to move with you rather than against you.

Each style is fit-tested across five sizes before it ever reaches production. Not one sample size scaled up, but a fit that holds true from a six to a twenty two.

Our debut collection opens this November, cut from ribbed recycled nylon and finished twenty minutes from the water it was designed for.

Model swimming underwater in HerDay swimwear
Model on a pool ladder in a green leaf-print bikini
Model in a yellow bikini on a beach boardwalk
Model laughing under a beach umbrella in a green bikini
Three friends in swimsuits laughing together on the beach
Studio portrait of a model in a white bikini
Model floating in a pool
Model posing on the sand in a crochet cover-up
What's coming

A launch range built to actually fit

Nineteen styles, six colourways, and a size run most labels leave out.

Sizes 6 to 22

Every style is graded across the full run instead of scaled up from one sample, so a 20 fits the same story as a 10.

Mix and match cups

Order a 34D top with a size 12 bottom. No bundled sizing, no guessing which one to size down.

78% recycled fabric

Ecolux ribbed nylon spun from reclaimed ocean plastic, holding its shape through a full season of chlorine and sun.

Ships from Durban

Orders across South Africa arrive in 2 to 4 working days. Regional shipping opens in phase two.

UPF 50 everyday

Every piece blocks 98% of UV rays, so the swim dresses double as cover ups on the walk back from the beach.

30 day fit exchange

Try it in the water, not just the mirror. Swap sizes free within thirty days of your order landing.

Before we open

Three steps between now and launch

01

Join the list

Leave your email above. That is the only thing we need from you today.

02

Get first look

On 31 October we send the full range and sizing guide to the list, 72 hours before anyone else sees it.

03

Shop opening day

The first 500 orders on 3 November ship free anywhere in South Africa, list members only.

Questions

Before you ask

The store opens on 3 November 2026 at 09:00 SAST. List members get the full range by email on 31 October, before the public launch.

Every style at launch runs from a size 6 to a 22, with tops and bottoms sold separately so cup and hip sizing never has to compromise on each other.

Not yet. Launch day covers South Africa only, with 2 to 4 day delivery. Regional shipping to the rest of Southern Africa is planned for phase two, expected January 2027.

Our Ecolux fabric is a ribbed nylon and elastane blend, 78% of it spun from reclaimed ocean plastic. It is chlorine resistant and rated UPF 50.

Yes. Every order includes a 30 day fit exchange, free of charge, as long as the tags are still attached.

The first 500 orders placed on launch day ship free within South Africa. That offer is only sent to the email list, not posted publicly.

Email hello@herdayswim.co.za. We reply within one working day, Monday to Friday.

Be in the water before anyone else

One email when we open. Nothing else, and you can unsubscribe from that one too.